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NEW JOC CITY
- Me, Myself, and I
- YUNG JOC
The millennium hip-hop world is all about the pride, the culture, and the experience of the South. As the time ushered in a new age, so did it also ordain southern hip-hop, particularly that of Atlanta, as one of its most fertile breeding grounds for producing crops of prolific rappers. These artists flip a mellifluous vernacular and drawl when articulating some of the most colorful stories about growing up in southern ghettos � be they city or rural. No matter how edgy or boastful some of these tales might be, most of the time they are necessary for redefining and broadening the musical landscape. Adding his chameleon-like style to the Peach State's field of offerings is Atlanta, Georgia-born Yung Joc. After grinding in the streets and doing what he had to do to maintain his rap credibility, the College Park/SWATS-bred MC is getting his chance to shine through the tutelage of Block Entertainment/Bad Boy South. Poised as Atlanta's next big hip-hop star, Yung Joc is set to break topsoil and emerge fully-grown into hip-hop culture's mainstream.
Yung Joc, aka Jasiel Robinson, was "a mischievous child," as he puts it. "I had a smart mouth," he laughs. His fair share of trouble ranged from fighting in school to getting kicked out of one and having to graduate from another. He's also been arrested, a hic-up that resulted in a stint of jail time. On the flipside, however, Joc is extremely passionate and determined to make a better life for himself, his family, and his comrades. "I'm not scared of anything so I never back down." His commitment to hip-hop culture is also unwaivered. Joc was ten years old when artists such as Run DMC, Dana Dane, Ice-T, Slick Rick, and LL Cool J sparked his interests in rap music. "Once I got a little older, my hip-hop inspirations came from Outkast, Goodie Mob, Tupac, and the Notorious B.I.G. By then," he explains, "I realized that I could do some of the same things these cats were doing and use my situations to catapult me into other opportunities."
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